Privacy Policy

At Roods.io ("Roods"), we believe in transforming cities into interactive museums through the power of storytelling, technology, and location-based experiences. To bring these experiences to life, we may need access to certain information—like your location—so we can guide you to nearby stories and tailor the journey just for you. Your privacy is important to us, and we're committed to handling your data transparently and responsibly.

All personal data is processed in line with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 ("GDPR"). For the purposes of GDPR, Roods is the data controller. Below, we'll explain what data we collect, why we collect it, and how you can manage your information.

Information We Collect

At Roods, we only collect personal data when there's a meaningful reason—such as delivering personalized stories, enhancing your journey, or improving our services.

We offer two main experiences:

Exploring stories as a website visitor
Contributing or managing content as a partner

Depending on your interaction with us, different types of data may be collected.

1. Data from Website Visitors

When you browse our Website, we may collect technical information such as:

Your browser type and operating system
IP address (which may infer general location)
Device type
Access times and language settings
Pages visited and interaction patterns (e.g., clicks, scrolls)

This information is gathered via tools like Google Analytics to help us:

Understand user behavior on our Website
Suggest relevant content or updates
Improve the overall performance and security of our digital platforms

2. Data Collected via the Roods Website

You can explore stories on the Roods website without creating an account. No download or installation is required. However, certain features may allow or require you to provide your email address to personalize your experience.

When using the website, we may automatically collect:

Device details (e.g., model, OS, IP address)
Interaction data (routes viewed, stories listened to, pages visited)
Location data (with your consent), to display nearby stories, show maps, and personalize content
Content you choose to share (e.g., feedback, comments)

We use this information to deliver meaningful and context-aware experiences. With your consent, your location helps us match you with nearby stories and tailor your route experience.

Roods may aggregate anonymized usage and location data to understand user trends or for reporting to content partners. However, this data does not allow partners to identify individual users.

If you make a purchase (e.g., premium routes), payment is processed by our payment provider. Roods only receives confirmation of purchase—not your full payment details—and uses this info to support partner compensation models.

3. Data Collected from Content Contributors (CMS)

If you're contributing content through our Content Management System (CMS), you'll need to create an account with your name, email address, and potentially other relevant details.

Once logged in as a content partner, any content you upload (e.g., text, audio, images, metadata) may be made public via the Roods website and platform. If your content includes personal information (yours or others'), you are responsible for ensuring you have appropriate consent before uploading.

Roods collects usage data from the CMS environment, including:

Login times and IP address
Browser and OS information
Interactions within the CMS

We use this data to support content delivery, improve platform performance, manage partner communication, and ensure a secure publishing environment.

Your CMS account is protected by a password. You are responsible for keeping this password confidential and secure. Roods does not take responsibility for unauthorized access resulting from password misuse.

4. Communication & Marketing

Roods may use your email address to occasionally send general updates about our services—such as announcements, new routes, platform features, or partner content—unless you choose to opt out. These communications are not tailored to individuals and relate only to Roods' own offerings, including our Website and CMS.

If you'd prefer not to receive these updates, you can unsubscribe using the link provided in every email or notify us directly at info@roods.io, and we will promptly remove you from future communications.

Additionally, with your consent, we may use your data to offer you personalized content—such as story suggestions, routes, or promotions that align with your interests, location, or preferences. This may include insights drawn from your on-site activity, website behavior, or previous interactions, and may also involve data collected via cookies or social platforms (if you've granted permission).

This type of personalized experience is only enabled when you provide explicit consent, which you can withdraw at any time.

How We Use Your Information

Roods processes your personal data based on several lawful grounds, as outlined in the General Data Protection Regulation (GDPR). We use this information to deliver meaningful, secure, and personalized experiences. Specifically, we may use your data to:

Provide, maintain, and enhance our services, including delivering location-based stories and audio walking routes.
Comply with legal obligations or respond to valid legal requests and claims.
Support our legitimate interests, such as service development, user engagement, and platform analytics.
Develop new features and improve existing ones through ongoing research and testing.
Send you helpful notifications, such as platform updates, technical alerts, or support-related messages—sometimes tailored to your location.
Offer user support, respond to inquiries, and resolve any issues you report.
Share relevant news, promotions, or opportunities related to Roods and our services (unless you've opted out).
Monitor usage trends using tools like Google Analytics, to better understand how people engage with our platforms.
Personalize your experience, offering content, stories, or features that align with your interests and behavior (with consent).
Ensure platform safety, including fraud detection, abuse prevention, and system security.
Process your data with your consent, which you can withdraw at any time.

How We Share Your Information

At Roods, we do not sell your personal information—ever. However, we may share your data in limited and carefully considered situations, always with your privacy and security in mind:

Team members and contractors: We may share your information with trusted employees, subsidiaries, or independent contractors who help us operate our website, platform, or CMS. These individuals are bound by confidentiality and are required to follow this Privacy Policy.
Third-party service providers: We work with analytics tools like Google Analytics to better understand how users interact with our services. In some cases, we may share encrypted or anonymized data with partners to help them analyze trends or improve experience quality.
Meta (Facebook, Instagram): With your consent (selectable in our cookie banner under "Marketing"), we use the Meta Pixel to measure the performance of our advertising on Facebook and Instagram, and to show you relevant content. The Meta Pixel collects information such as your IP address, device and browser data, pages you visit on roods.io, and actions you take (for example, viewing a tour or completing a purchase). This information is transferred to and processed by Meta Platforms Ireland Ltd. and Meta Platforms Inc. (United States) on the basis of the EU Standard Contractual Clauses. You can withdraw your consent at any time via the "Cookie settings" link in our footer.
Legal obligations or rights protection: We may disclose your information if required to do so by law (e.g., through a subpoena or court order), or if necessary to protect Roods' legal rights or the safety of our users.
Business transitions: In the event of a merger, acquisition, or transfer of assets, we may need to share user data as part of the transaction. If that happens, we will notify you in advance and explain your options.

Your Choices & Data Control

You are always in control of your personal data when using Roods.

Stop Data Collection

If you no longer wish to share any data with us, you can stop all collection at any time by:

Clearing your browser cookies and stopping use of the Roods website, or
Deleting your CMS account if you're a content contributor.

You can remove your CMS account through your profile settings or contact us to have your data deleted.

Managing & Deleting Your Data

We retain your personal information only as long as necessary—typically for the duration of your use of the Roods Website or CMS, plus a short period afterward for administrative or legal purposes.

If you'd like to delete your personal data, just reach out to us at info@roods.io. Please note: In some cases, we may be required by law to retain certain records for a specified period.

Your Data Rights

Aggregated or anonymized data: We may share statistical data about usage—for example, how many users are active in a particular city—but this data cannot be used to identify individuals.

With your explicit consent: In certain cases, we may share your information with third parties at your request or with your approval.

Whenever we work with external service providers who process personal data on our behalf, we sign Data Processing Agreements (DPAs) to ensure full GDPR compliance. If any data is transferred outside the European Economic Area (EEA) to countries without equivalent data protection laws, we use Standard Contractual Clauses approved by the European Commission to safeguard your privacy.

As an EU-based service, Roods complies with the General Data Protection Regulation (GDPR). You have the right to access, correct, delete, or restrict the use of your personal data, among other rights. You may also withdraw consent or file a complaint with your local data authority at any time.

For a full overview of your GDPR rights and how we support them, please contact us at info@roods.io.

Additional Information

Security Measures

We take the protection of your personal data seriously. Roods implements appropriate technical and organizational safeguards—such as encryption, secure servers, firewalls, and access controls—to prevent unauthorized access, loss, or misuse of your information. Only authorized team members and contractors with a legitimate need can access your data, and all access is logged and monitored.

Children's Privacy

Roods is not intended for children under the age of 16. If you are under 16, please obtain permission from your parent or legal guardian before using our services. If we become aware that we've collected data from a minor without verified consent, we will delete that data. Parents or guardians can contact us at info@roods.io to request removal.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our services. If we make material changes, we'll notify you on our website. The most current version will always be available at www.roods.io/privacy-policy, and we encourage you to review it regularly.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, feel free to reach out to us:

Email: info@roods.io

Last updated: 26 March 2026