Free audio walk in Amsterdam
The Story of Heineken
- 92 min
- 5.7 km
- 12 stops
- Free
Starts at Stadhouderskade 78
About this walk
Follow the story of the Heineken family through the streets of Amsterdam — from their early days in the city to the dramatic kidnapping that shook the nation. This route ties together the rich brewing heritage, iconic city spots, and the legacy of one of the world's most famous beer brands.
Explore the deep connection between Amsterdam and Heineken as you walk past landmarks steeped in history. This route was developed by ROODS, turning the city into an open-air museum through immersive walking stories. This route starts and ends at the Heineken Experience.
The stops
Walk them in order; each story plays when you reach its pin.
- 1Stop 1
Heineken Experience (former brewery)
Where Amsterdam’s beer story went global.
- 2
- 3Stop 3
Start of Freddy Heineken's kidnapping
Site of the 1983 Heineken kidnapping.
- 4
- 5Stop 5
Frederiksplein
Ghost of a glittering iron-glass palace.
- 6
- 7
- 8Stop 8
Die Port van Cleve & De Blauwe Parade
Blue-tiled beer lore, poured for generations.
Read the story - 9
- 10
- 11
- 12Stop 12
Marie Heinekenplein
A lively square bubbling with Heineken ties.
Ready when you are
Walk The Story of Heineken with ROODS.
12 stops through Amsterdam, about 92 minutes. Open ROODS in your browser, walk to the first pin and the story plays.
- Stories on a map, with narrated audio
- Walk at your own pace, stop where you like
- Runs in your browser. An app is optional.
