People Amsterdam

Maria Heineken Square

Feel the pulse of city life at this lively square.

1 min readMaria Heinekenplein

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Narrated audio from our Amsterdam tour

To the side of the impressive brewery of the largest Dutch beer brand stretches Maria Heinekenplein. Within the Pijp, as you may have noticed, numerous streets are named after famous painters. Names like Frans Hals, Ferdinand Bol and Gerard Dou are among those of renowned Dutch art painters. When the Heineken family conceived the plan to name the square behind the brewery after a male relative, it ran into an obstacle.

For it turned out that the streets in the Pijp were already named after art painters, which the brewers were not. In the end, a balanced decision was made, and the square was named after a painter from the family: Marie Heineken. Today, the square is intertwined with various food and beverage outlets. It forms the starting point of the lively character of the Pijp and is crowded in the evening. A visit to Maria Heinekenplein is therefore definitely worthwhile!

Map showing Maria Heinekenplein
Maria HeinekenpleinAmsterdam
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Sources. Story: Source story: 10000 stappen Photos: Stadsarchief Alberts Martin

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Walk From Heineken to Hazes with ROODS.

Maria Heineken Square is stop 9 on a 60-minute walk through Amsterdam. Open ROODS in your browser, walk to a pin and the story plays.

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