Free audio walk in Amsterdam

From Heineken to Hazes

  • 60 min
  • 3.4 km
  • 10 stops
  • Free
Start this walk

Starts at Stadhouderskade 78

From Heineken to Hazes, Amsterdam

About this walk

Take a walk through De Pijp and discover the stories behind one of Amsterdam’s most vibrant neighborhoods. You’ll pass the former Heineken Brewery, stroll across the Albert Cuyp Market, and meet figures like André Hazes and Samuel Sarphati. Keep an eye out for a house that looks like it stepped right out of a fairy tale. The route starts and ends near the Heineken Experience.

The stops

Walk them in order; each story plays when you reach its pin.

Map of the 10 stops on From Heineken to Hazes
  1. 1
    Stop 1

    Welcome to De Pijp

    Before you stands a neighbourhood where a smelly ditch became a market, a visionary built a park, and someone invented the snack bar.

  2. 2
    Stop 2

    Heineken

    What happens when a 22-year-old with zero brewing experience decides to buy a failing 300-year-old brewery?

    Read the story
  3. 3
    Stop 3

    Albert Cuyp Market

    Before this bustling street became Amsterdam's most famous market, it was a canal full of sawmills.

    Read the story
  4. 4
    Stop 4

    André Hazes — The Voice of Amsterdam

    Right here, on these very streets, one of the most beloved voices in Dutch music history got his start singing for loose change.

    Read the story
  5. 5
    Stop 5

    The House with the Gnomes

    Two giant gnomes have been quietly plotting something on this Amsterdam street corner since the 1800s, and locals still argue about what happens at midnight.

    Read the story
  6. 6
    Stop 6

    Abraham Puls

    The quiet building in front of you was once the base of one of Amsterdam's most feared collaborators.

    Read the story
  7. 7
    Stop 7

    Samuel Sarphati

    The man standing on that pedestal in front of you once single-handedly dragged Amsterdam out of its own filth.

    Read the story
  8. 8
    Stop 8

    The FEBO

    The street you're standing on inspired one of the most beloved and bizarre fast food institutions in the Netherlands.

    Read the story
  9. 9
    Stop 9

    Maria Heineken Square

    Feel the pulse of city life at this lively square.

    Read the story
  10. 10
    Stop 10

    Start of Freddy Heineken's kidnapping

    Site of the 1983 Heineken kidnapping.

Ready when you are

Walk From Heineken to Hazes with ROODS.

10 stops through Amsterdam, about 60 minutes. Open ROODS in your browser, walk to the first pin and the story plays.

  • Stories on a map, with narrated audio
  • Walk at your own pace, stop where you like
  • Runs in your browser. An app is optional.

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